The Mall is proud to once again support Mental Health Awareness Week. Running from 13 - 19 May, this year the theme is Body Image - how we think and feel about our bodies.
Commitment to this message was highlighted at our Bristol Fashion Week Festival - an event which represented a significant investment by The Mall in to Mental Health Awareness Week.
The Mall believes that fashion should be accessible to everyone, inspiring confidence and wellbeing, not comparison and worry.
In commitment to this message, 50p from every ticket was donated to the Be Real Body Image Pledge, part of the Be Real Campaign from the All-Party Parliamentary Group on Body Image (APPG). The pledge calls for the responsible portrayal of body image by the advertising, fashion, media and music industries. As such, Bristol Fashion Week Festival’s messaging, campaigns and content all reflected reality, diversity and promoted health and well-being.
This year, we will be running our train with proceeds raised supporting the Foundation.